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Andie Yam

I help product teams tackle the problems worth solving.

Designer and builder operating at the boundary of product and engineering. I run discovery that shapes the roadmap, and I iterate with customers until the first version is proven. Ten years tackling ambiguous problems in complex organisations, currently shaping AI product direction at CreditorWatch.

Selected work

CreditorWatch decisioning engine case study
CreditorWatch · 2024–present

From data dump to AI-assisted decisioning engine

A strategic transformation that turned a fragmented platform into a cohesive decisioning engine

30% new product adoption100% engagement uplift

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Homstar B2B trust accounting platform UI
Homstar (via Thinkmill) · 2022

Uncomplicated trust accounting software

Financial platform for short term accommodation and property managers

0-1 delivery3x efficiency

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3 projects

Analytics & Intelligence

Data visualisation, spatial tools, and analytical intelligence across enterprise and government contexts.

Vocal publishing platform mobile UI
3 projects

Consumer Apps

Publishing platforms, media products, and subscription experiences designed for everyday audiences.