I help software teams find the problems worth solving.
Senior designer operating at the product and design boundary. I run discovery that shapes the roadmap, and I iterate with customers until the first version is proven. Ten years tackling ambiguous problems in complex organisations, currently shaping AI product direction at CreditorWatch.
Selected work
From data dump to AI-assisted decisioning engine
A strategic transformation that turned a fragmented platform into a cohesive decisioning engine
Uncomplicated trust accounting software for SMBs
Financial platform for short term accommodation and property managers
Analytics & Intelligence
Data visualisation, spatial tools, and analytical intelligence across enterprise and government contexts.
- Commonwealth Bank · 2018
Next Best Conversation performance
Keeping pulse on the bank's advanced analytics capabilities
- NSW Government · 2016
Search & Spatial Query for NSW Government
The Central Resource for Sharing and Enabling Environmental Data in NSW
- Geonext Hackathon · 2015
Visualising Melbourne's bikeability
Mapping melbourne bikeability with creative data visualisation techniques for analysis
Consumer Apps
Publishing platforms, media products, and subscription experiences designed for everyday audiences.
- Creatd Inc · 2022
Vocal Publishing
Empowering creators with tools to grow their audience
- Australian Financial Review · 2020
Corporate subscriptions
A bespoke opportunity for the masthead's growth strategy
- Sydney Morning Herald · 2019
Visual news hackathon projects
A proof of concept to lowering barrier to visual journalism